Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.

Take control of your brain health

Think sharper today. Prevent dementia tomorrow. A no-cost, science-backed system for better brain health, with coaching often $0 with insurance.

Coaching often covered by employer sponsored insurance
Medicare coverage coming soon
Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.

Nearly 1 in 2 dementia cases
can be prevented

A 2024 Lancet Commission report determined that 45% of dementia cases are potentially preventable by addressing modifiable risk factors.

Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin

How BetterBrain empowers you

Performance

Enhance processing speed, memory, and focus. Target the root-causes of brain fog and mental fatigue

Smiling older man with gray hair and beard outdoors during sunset, with a graphic showing processing speed of 85.

Prevention

Reduce the risk of dementia and protect your brain from decline.

Smiling middle-aged woman outdoors with illuminated hair and a transparent overlay showing pTau-217 level at 0.18 pg/mL.

Lifelong Well-Being

Enjoyment, meaning, and independence your whole life

Woman practicing yoga outdoors at sunset with an inset graphic showing an energy chart labeled 'Energy Optimal'.

How it works

Graphic with text 'My brain' and a wave chart peaking at number 79.

Step 1

Understand

Test what matters for your brain across 10 body systems in a single dashboard.

A plan checklist with three items: improve sleep quality, take fish oil, and shared activities.

Step 2

Plan

Get a personalized action plan ranked by impact, matched to your biology and budget.

Woman with glasses on a laptop while on a video call with a man in a small screen overlay.

Step 3

Act

Human coaches plus 24/7 AI to keep you on track. Vetted products curated for you.

A blue wave graph labeled My brain with the number 79 on the peak.

Step 1

Understand

Test what matters for your brain across 10 body systems in a single dashboard.

Checklist titled 'Your plan' with three completed items: improve sleep quality, take fish oil, shared activities.

Step 2

Plan

Get a personalized action plan ranked by impact, matched to your biology and budget.

Woman with glasses on a video call, looking at her laptop while a man appears in a small video window.

Step 3

Act

Human coaches plus 24/7 AI to keep you on track. Vetted products curated for you.

Choose your brain health program

Self-Directed
Self pay
$0
Cash pay
$0

Explore at your own pace

brain health assessment
Personalized protocols
Best brain health research, simplified
Upload your own labs for analysis
24/7 access to BeBe, your AI coach
Blueprint
With insurance
$89
Cash pay
$399

Initial assessment & action planning

Advanced biomarker & cognitive testing
up to 90-minute expert consultation
Personalized & practical action plan
Unlimited SMS & AI support
Optional pTau and genetic testing
Additional cost
Coaching Program
With insurance
$0
Cash pay
$1,499

Structured 90-day coaching program

90 days of coaching, up to weekly
Dedicated 1-on-1 coach relationship
Holistic focus across 10 systems & 11 practices
Personalized & practical action plan
Optional advanced biomarker testing
Additional cost

The science behind BetterBrain

Emerging brain science offers more good news than most realize

Fact

You can dramatically improve your brain health

Science now shows that through a personalized set of interventions, you can immediately improve your cognitive performance and significantly reduce your risk of dementia.

Learn more about the science
Fact

BetterBrain is grounded in the science of The Stimulated Mind

Written by our Chief Science Officer, Dr. Tommy Wood. Every client receives two copies: one to keep, and one to share.

Learn more about the science
Book titled The Stimulated Mind by Dr. Tommy Wood with colorful abstract brain wave design on black cover.

BetterBrain's

clinical advisors

BetterBrain is continually evolving with expert-led, science-driven insights

Dr. Tommy Wood

Chief Science Officer

Craig Tanio, MD, FACP

Jay Saenz, MD

Ben Rein, PhD

Now introducing advanced testing

New research is revealing how certain biomarkers can provide deeper insights on your brain's health

pTau 217
A blood test to measure the levels of amyloid accumulation in the brain. Understanding your baseline can help you make informed decisions
The New York Times logo in blackletter font with three stacked lines of text.
CNN logo in bold red letters.
JAMA logo in black uppercase letters on a transparent background.
Clear lake reflecting tall pine trees and blue sky with white clouds on a sunny day.
APOE
A gene that influences (but doesn't determine) Alzheimer's risk. Knowing your variant can help prioritize which lifestyle factors to focus on
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Why our clients love us

"Within  3 months, I was able to completely change my bloodwork"

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“BetterBrain helped me cut through the noise and focus on what actually works.”

- Amy

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

- Cara

"BetterBrain made it so easy to assess my risk & formulate a plan"

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

- Sandra

“Incredible value. Unique access to cutting-edge science for your brain health.”

- Victoria

"They had the answer to every crazy question I had and the science to back it up"

Why our clients
love us

"Within  3 months, I was able to completely change my bloodwork"

Kim

BetterBrain member since 2023

“BetterBrain helped me cut through the noise and focus on what actually works.”

Amy

BetterBrain member since 2023

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

Cara

BetterBrain member since 2023

"BetterBrain made it so easy to assess my risk & formulate a plan"

Ana

BetterBrain member since 2023

“Incredible value. Unique access to cutting-edge science for your brain health.”

Victoria

BetterBrain member since 2023

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

Sandra

BetterBrain member since 2023

"They had the answer to every crazy question I had and the science to back it up"

Amy

BetterBrain member since 2023

Frequently asked questions

What is BetterBrain?

BetterBrain helps you understand and improve your brain health. We combine advanced biomarker testing, cognitive assessments, and one-on-one support from a Brain Health Coach to build a personalized, evidence-based plan to protect your memory and sharpen your thinking. You can start with Blueprint, a comprehensive assessment, or with the ongoing Coaching Program, and either way you get full access to the BetterBrain app, including BeBe, our AI brain health coach, our resource library, and BetterBrain Picks, our curated supplement marketplace.

Is it covered by my insurance?

The best way to know is to check your eligibility directly. It only takes a few minutes and there is no credit card required:
app.betterbrain.com/insurance-registration

What's the difference between Blueprint and Coaching?

Blueprint is a comprehensive brain health screen. You start with 50+ biomarker blood tests and a cognitive assessment, then have an up to 90-minute session with a brain health expert who walks you through your results and builds your personalized action plan. $89 with insurance, $399 cash pay. From there you have the option to continue with ongoing Coaching for up to weekly 1-on-1 sessions and long-term support.
Coaching is an ongoing 12-week program with up to weekly 1-on-1 sessions with a dedicated Brain Health Coach. You start with your first session, where your coach goes deep on your lifestyle, habits, and health history and builds your plan from there. You then have the option to add bloodwork for $89, but it is never required. $0 with insurance for most eligible clients, $1,499 cash pay.
Both include full access to the entire BetterBrain system, including our resource library, BeBe, our AI brain health coach, and BetterBrain Picks, our curated supplement marketplace.

Who is BetterBrain for?

BetterBrain is for anyone who wants to protect and improve their brain health, both reducing dementia risk and improving cognitive function. The people who benefit most typically have a family history of dementia or Alzheimer's, carry one or two copies of the APOE4 gene, or have noticed changes in memory or focus they want to address.

Can Alzheimer's and other dementias be prevented?

There is no cure for Alzheimer's, but the science of prevention has advanced significantly. Up to 45% of cases are potentially preventable, and some researchers believe the true figure may be higher. Acting on your brain health also has clear short-term cognitive benefits, with a 25% improvement shown in the landmark FINGER study, and it improves many other areas of your health.

Are the sessions virtual?

Yes, all sessions are by video call, so you can meet your Brain Health Coach from anywhere. For bloodwork you go to a Quest Diagnostics location near you, or add an at-home draw for $99, available in select areas.

What is the BetterBrain Guarantee?

We will never charge you more than the estimate we give you upfront. You will know your costs before your first session. No surprise bills, ever.

I'm not covered, what are my options?

Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.
Other questions? Feel free to contact us