"Within 3 months, I was able to completely change my bloodwork"
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Take control of your brain health
Think sharper today. Prevent dementia tomorrow. A no-cost, science-backed system for better brain health, with coaching often $0 with insurance.
Coaching often covered by employer sponsored insurance
Medicare coverage coming soon
Nearly 1 in 2 dementia cases
can be prevented
A 2024 Lancet Commission report determined that 45% of dementia cases are potentially preventable by addressing modifiable risk factors.
Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin
How BetterBrain empowers you
Performance
Enhance processing speed, memory, and focus. Target the root-causes of brain fog and mental fatigue
Prevention
Reduce the risk of dementia and protect your brain from decline.
Lifelong Well-Being
Enjoyment, meaning, and independence your whole life
How it works
How BetterBrain empowers you
Performance
Enhance processing speed, memory, and focus. Target the root-causes of brain fog and mental fatigue
Prevention
Reduce the risk of dementia and protect your brain from decline.
Lifelong Well-Being
Enjoyment, meaning, and independence your whole life
How it works
From insights to action
A comprehensive assessment, a personalized action plan, and concierge coaching covered by insurance.
BetterBrain in action
No two approaches are the same
Maya, 43
Nancy, 65
Amit, 42
Joan, 59
Maya, 43
Risks uncovered
Early insulin resistance
High ApoB
Poor sleep quality
Elevated hs-CRP
Action Plan
- Begin strength training 2x/week and Zone 2 cardio 3x/week
- Increase protein and fiber at breakfast to improve metabolic health
- Start lipid-lowering therapy discussion with clinician
- Prioritize sleep consistency and reduce late-night alcohol
90-day follow-up
Stronger metabolic health, better energy, and improved cognitive resilience
- Fasting insulin improved into a healthier range
- ApoB reduced by 22%
- Better daytime focus and steadier energy
- Sleep efficiency improved with a more regular routine
Nancy, 65
Risks uncovered
High homocysteine
Low folate and B12
Low Omega-3 ratio
Elevated HbA1c
Chronic anticholinergic use
Action Plan
- Start fish oil and methylated B vitamins
- Targeted dietary changes with continuous glucose monitor to minimize glucose spikes
- Engage in 1 HIIT session and 2 full-body strength training sessions per week
- Start using Xyzal instead of Benadryl to cut your exposure to harmful anticholinergics
90-day follow-up
Significantly reduced dementia risk and improved day-to-day function
- Reduced homocysteine to optimal levels (reduce brain shrinkage 2X)
- HbA1c levels reduced to pre-diabetic
- Improved omega-3 ratio
- Improved mood and energy
Amit, 42
Risks uncovered
Elevated pTau-217
Low Vitamin D
Low folate and B12
Low concentration
Poor short-term memory
Action Plan
- Implement targeted sleep hygiene
- Use a sauna for 20m daily (40% reduction in dementia risk)
- Start Vitamin D and B vitamin supplementation
- Experiment with a ketogenic diet
90-day follow-up
Significantly reduced dementia risk and improved cognitive function
- Improved memory, concentration, and reasoning scores
- Reduced homocysteine to optimal levels
- Reported falling asleep faster and feeling better rested in the mornings
Joan, 59
Risks uncovered
Elevated pTau-217
HSV-1 infection
High inflammation
High ApoB and Lp(a)
Action Plan
- Try Valacyclovir suppression therapy to potentially improve brain marker
- Starting lipid lowering therapy
- Bike at zone 2 heart rate for 45 minutes twice a week
- Brush off your piano and consider lessons
90-day follow-up
Significantly reduced dementia risk and improved cognitive function
- Improve memory and processing speed
- pTau-217 reduced to less concerning levels
- ApoB lowered by 28%
- Successfully enrolled in clinical trial
The Depth Difference
50+ biomarkers your annual physical doesn't test.
Your annual physical screens for general health. We test 50+ markers tied to cognitive performance and dementia risk, then create a plan to help you improve your results.
Annual Physical
Comprehensive Metabolic PanelComplete Blood CountStandard Lipid PanelHbA1CTSH
General health screening, not designed to detect brain health risks.
BetterBrain Essential Labs
50+ markers
ApoBHomocysteineVitamin B12hsCRPHbA1cLp(a)FolateUric acidOmega 3Vitamin DInsulinTriglyceridesTSHExecutive FunctionMemory+ 40 more brain-relevant markers
Curated by our advisor panel from peer-reviewed research.
Why these markers matter
Most clients find that they are suboptimal in the additional markers we test, each connecting to a different part of your brain health.
% of clients suboptimal
Vascular Health
ApoB
86%
A sharper measure of cardiovascular risk than standard cholesterol. Your brain depends on healthy vessels.
Modifiable Risk
Homocysteine
49%
Elevated levels are linked to brain shrinkage and cognitive decline, and easily lowered with B vitamins.
Brain Nutrition
Vitamin B12
32%
Low B12 is associated with memory issues and faster cognitive aging. Easy to check, easy to fix when caught early.
Inflammation
hsCRP
57%
A key marker of systemic inflammation, which drives vascular damage and accelerates cognitive decline when chronically elevated.
Actions
Concierge care across all 12 practices that drive your brain and whole-body health.
BetterBrain coaches you across the full spectrum of practices that shape how you feel, how you think, and your dementia risk. Your plan focuses on the ones that matter most for you.
01
Sleep
Restorative recovery
02
Eat
Brain-healthy diet
03
Move
Exercise & activity
04
De-stress
Calm the system
05
Supplement
Targeted nutrients
06
Relate
Social connection
07
Environment
Optimize surroundings
08
Learn
Cognitive reserve
09
Moderate Toxins
Reduce exposure
10
Prevent Brain Damage
Guard against injury
11
Therapy
Specialty care
12
Drugs
Prescription review
Choose your brain health program
Self-Directed
Self pay
$0
Self pay
$399
Explore at your own pace
brain health assessment
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Personalized protocols
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Best brain health research, simplified
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Upload your own labs for analysis
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
24/7 access to BeBe, your AI coach
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Blueprint
With insurance
$89
Cash pay
$399
Self pay
$399
Initial assessment & action planning
Advanced biomarker & cognitive testing
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
up to 90-minute expert consultation
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Personalized & practical action plan
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Unlimited SMS & AI support
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Optional pTau and genetic testing
Additional cost
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Coaching Program
With insurance
$0
Cash pay
$1,499
Self pay
$399
Structured 90-day coaching program
90 days of coaching, up to weekly
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Dedicated 1-on-1 coach relationship
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Holistic focus across 10 systems & 11 practices
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Personalized & practical action plan
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Optional advanced biomarker testing
Additional cost
75-minute Consultation
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
The science behind BetterBrain
Emerging brain science offers more good news than most realize
Fact
You can dramatically improve your brain health
Science now shows that through a personalized set of interventions, you can immediately improve your cognitive performance and significantly reduce your risk of dementia.
Learn more about the science
Now introducing advanced testing
New research is revealing how certain biomarkers can provide deeper insights on your brain's health
Why our clients
love us
"Within 3 months, I was able to completely change my bloodwork"
Kim
BetterBrain member since 2023
"BetterBrain made it so easy to assess my risk & formulate a plan"
Ana
BetterBrain member since 2023
"They had the answer to every crazy question I had and the science to back it up"
Amy
BetterBrain member since 2023
Frequently asked questions
What is BetterBrain?
BetterBrain helps you understand and improve your brain health. We combine advanced biomarker testing, cognitive assessments, and one-on-one support from a Brain Health Coach to build a personalized, evidence-based plan to protect your memory and sharpen your thinking. You can start with Blueprint, a comprehensive assessment, or with the ongoing Coaching Program, and either way you get full access to the BetterBrain app, including BeBe, our AI brain health coach, our resource library, and BetterBrain Picks, our curated supplement marketplace.
Is it covered by my insurance?
The best way to know is to check your eligibility directly. It only takes a few minutes and there is no credit card required:
app.betterbrain.com/insurance-registrationWhat's the difference between Blueprint and Coaching?
Blueprint is a comprehensive brain health screen. You start with 50+ biomarker blood tests and a cognitive assessment, then have an up to 90-minute session with a brain health expert who walks you through your results and builds your personalized action plan. $89 with insurance, $399 cash pay. Optional add-ons include the pTau-217 blood test. From there you have the option to continue with ongoing Coaching for up to weekly 1-on-1 sessions and long-term support.
Coaching is an ongoing 12-week program with up to weekly 1-on-1 sessions with a dedicated Brain Health Coach. You start with your first session, where your coach goes deep on your lifestyle, habits, and health history and builds your plan from there. You then have the option to add bloodwork for $89, but it is never required. $0 with insurance for most eligible clients, $1,499 cash pay.
Both include full access to the entire BetterBrain system, including our resource library, BeBe, our AI brain health coach, and BetterBrain Picks, our curated supplement marketplace.
Who is BetterBrain for?
BetterBrain is for anyone who wants to protect and improve their brain health, both reducing dementia risk and improving cognitive function. The people who benefit most typically have a family history of dementia or Alzheimer's, carry one or two copies of the APOE4 gene, or have noticed changes in memory or focus they want to address. You can read reviews from BetterBrain members who started in the same place.
Can Alzheimer's and other dementias be prevented?
There is no cure for Alzheimer's, but the science of prevention has advanced significantly. Up to 45% of cases are potentially preventable, and some researchers believe the true figure may be higher. Acting on your brain health also has clear short-term cognitive benefits, with a 25% improvement shown in the landmark FINGER study, and it improves many other areas of your health.
Are the sessions virtual?
Yes, all sessions are by video call, so you can meet your Brain Health Coach from anywhere. For bloodwork you go to a Quest Diagnostics location near you, or add an at-home draw for $99, available in select areas.
What is the BetterBrain Guarantee?
We will never charge you more than the estimate we give you upfront. You will know your costs before your first session. No surprise bills, ever.
I'm not covered, what are my options?
Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.
Other questions? Feel free to contact us