Rewind the clock
What if you had the dementia risk and mental sharpness of someone 10-20 years younger?
BetterBrain
in practice
Insights
Get a comprehensive and convenient brain check-up
50+ Biomarkers
Get tested for 50+ brain health biomarkers curated by physicians, with the option for at-home testing
50+ blood biomarkers
Far beyond what you get from your doctor
Blood panel curated by our panel of cross-speciality physicians
Use one of 2,000+ Quest locations, or from your home (where available)
98% of appointments available next day
Annual Physical
Comprehensive metabolic panel
CMP
Complete Blood Count
CBC
Standard lipid panel
HbA1C
TSH
BetterBrain check-up
Homocysteine
Lp(a)
Uric acid
Vitamin B12
hsCRP
ApoB
Ferritin
Folate
40+ other markers to pinpoint your brain health risks
Unlimited Cognitive Assesments
Unlimited access to 15-minute scientifically validated, gamified test
Unlimited cognitive assessments
Keep a pulse on your brain’s capabilities
Scientifically robust
Backed by 25+ years of scientific research and tasks used in 300+ peer-reviewed studies.
Asessments that feel like games
Designed to evaluate four dimensions of your cognition, without feeling like a test.
See your progress
No more guessing — see the impact your protocol is having in real time.
Optional pTau-217 testing
Get the most accurate view of your current dementia risk up to 20 years before symptoms occur
Optional pTau-217 testing
The most advanced Alzheimer’s test
Unparalleled accessibility
pTau-217 is a new blood test that can accurately predict Alzheimer’s pathology in the brain from the comfort of your home - no spinal tap or PET scan required.
Know your risk earlier than ever
Most physicians don’t look for dementia pathology until symptoms occur - pTau-217 can show you your risk years earlier so you can do something about it.
No more flying blind
Using pTau-217, you can keep a close eye on how your actions are reducing your risk and fine-tune your protocol to maximize your impact.
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1
No disease
2
Preclinical Alzheimer's
Limited to no cognitive symptoms
Limited to no cognitive symptoms
3
Mild Cognitive Impariment
4
Alzheimer's Dementia
Improve
Act on your results using a tailored protocol and expert guidance
Results dashboard
Understand your health with plain english interpretations, visualize your biology, and track your results
Results dashboard
Your brain health at a glance
Insights, not jargon
Interpretations rooted in science, but written in plain English - no more meaningless numbers.
Visualize and track
See the impact of your efforts and quickly pinpoint any new risks.
Personalized recommendations
Our algorithm helps you craft the perfect plan based on your biomarkers.
Expert guidance
1:1 coaching sessions to understand your results and co-create your protocol
Expert consultations
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Unlimited messaging
On-demand live chat with our brain health experts
Unlimited expert messaging
Got a question? Text us.
Get peace of mind, anytime
From questions about your protocol to help navigating a doctor’s visit. No question is too small or too tough.
Responses within 24 hours
Our experts review your overall health, research your question, and share answers with you. All in under a day.
50+ blood biomarkers
Far beyond what you get from your doctor
Blood panel curated by our panel of cross-speciality physicians
Use one of 2,000+ Quest locations, or from your home (where available)
98% of appointments available next day
Annual Physical
Comprehensive metabolic panel
CMP
Complete Blood Count
CBC
Standard lipid panel
HbA1C
TSH
BetterBrain check-up
Homocysteine
Lp(a)
Uric acid
Vitamin B12
hsCRP
ApoB
Ferritin
Folate
40+ other markers to pinpoint your brain health risks
Unlimited cognitive assessments
Keep a pulse on your brain’s capabilities
Scientifically robust
Backed by 25+ years of scientific research and tasks used in 300+ peer-reviewed studies.
Asessments that feel like games
Designed to evaluate four dimensions of your cognition, without feeling like a test.
See your progress
No more guessing — see the impact your protocol is having in real time.
Optional pTau-217 testing
The most advanced Alzheimer’s test
Unparalleled accessibility
pTau-217 is a new blood test that can accurately predict Alzheimer’s pathology in the brain from the comfort of your home - no spinal tap or PET scan required.
Know your risk earlier than ever
Most physicians don’t look for dementia pathology until symptoms occur - pTau-217 can show you your risk years earlier so you can do something about it.
No more flying blind
Using pTau-217, you can keep a close eye on how your actions are reducing your risk and fine-tune your protocol to maximize your impact.
1
No disease
2
Preclinical Alzheimer's
Limited to no cognitive symptoms
Limited to no cognitive symptoms
3
Mild Cognitive Impariment
4
Alzheimer's Dementia
Results dashboard
Your brain health at a glance
Insights, not jargon
Interpretations rooted in science, but written in plain English - no more meaningless numbers.
Visualize and track
See the impact of your efforts and quickly pinpoint any new risks.
Personalized recommendations
Our algorithm helps you craft the perfect plan based on your biomarkers.
Expert consultations
Precision care from a precision specialist
Experts in brain health
Certified experts with a deep background in preventive neurology, all yours for 75 minutes.
No one-size-fits-all
Choose between a 1:1 coaching session or receive a detailed health report that includes interpretation and health recommendations - no interaction needed.
Working alongside your doctor
We don’t replace your doctor. We help you navigate the clinical and non-clinical actions to take for your brain health.
Unlimited expert messaging
Got a question? Text us.
Get peace of mind, anytime
From questions about your protocol to help navigating a doctor’s visit. No question is too small or too tough.
Responses within 24 hours
Our experts review your overall health, research your question, and share answers with you. All in under a day.
Your BetterBrain
journey
Brain health in today's healthcare system is full of outdated practices, long lines, and unnecessary complexity.
BetterBrain complements your existing clinical care and makes the cutting edge simple and accessible.
BetterBrain complements your existing clinical care and makes the cutting edge simple and accessible.
Step 1
Establish a baseline
Start by completing your health questionnaire and cognitive test. Get your blood draw from a local lab, or have a licensed phlebotomist come to your home (where available).
Understand and plan
Visualize your results and see your top opportunities in plain English. Create a personalized protocol that fits your biology, constraints, and lifestyle.
Step 2
Act on your plan
Put your plan into practice and let us help you stay on track. Access curated products and more advanced clinical services if needed.
Step 3
Retest and adapt
Retest your most critical markers after 3 months to see your progress and adapt your plan accordingly.
Step 4
BetterBrain’s approach to brain health
Achieving brain health requires a deep, holistic understanding of your health and using evidence based practices to improve your well-being and reduce risk.
Insights
Brain health and dementia risk are best understood using four complementary lenses.
Each lens helps identify risks, prioritize actions to take, and track whether those actions are working.
Improve
Brain function & dementia risk can be substantially improved using 5 principles, which are divided into 11 practices.
They are especially powerful when used together and are tailored to specific risk factors.
BetterBrain in action
No two approaches are the same
Joan, 59
Risks uncovered
Elevated pTau-217
HSV-1 infection
High inflammation
High ApoB and Lp(a)
Action Plan
- Try Valacyclovir suppression therapy to potentially improve brain marker
- Starting lipid lowering therapy
- Bike at zone 2 heart rate for 45 minutes twice a week
- Brush off your piano and consider lessons
3-month follow-up
Significantly reduced dementia risk and improved cognitive function
- Improve memory and processing speed
- pTau-217 reduced to less concerning levels
- ApoB lowered by 28%
- Successfully enrolled in clinical trial
Amit, 42
Risks uncovered
Elevated pTau-217
Low Vitamin D
Low folate and B12
Low concentration
Poor short-term memory
Action Plan
- Implement targeted sleep hygiene
- Use a sauna for 20m daily (40% reduction in dementia risk)
- Start Vitamin D and B vitamin supplementation
- Experiment with a ketogenic diet
3-month follow-up
Significantly reduced dementia risk and improved cognitive function
- Improved memory, concentration, and reasoning scores
- Reduced homocysteine to optimal levels
- Reported falling asleep faster and feeling better rested in the mornings
Nancy, 67
Risks uncovered
High homocysteine
Low folate and B12
Low Omega-3 ratio
Elevated HbA1c
Chronic anticholinergic use
Action Plan
- Start fish oil and methylated B vitamins
- Targeted dietary changes with continuous glucose monitor to minimize glucose spikes
- Engage in 1 HIIT session and 2 full-body strength training sessions per week
- Start using Xyzal instead of Benadryl to cut your exposure to harmful anticholinergics
3-month follow-up
Significantly reduced dementia risk and improved day-to-day function
- Reduced homocysteine to optimal levels (reduce brain shrinkage 2X)
- HbA1c levels reduced to pre-diabetic
- Improved omega-3 ratio
- Improved mood and energy
Frequently asked questions
What are some things I can do to reduce my risk of developing dementia?
While it may not be satisfying, the reality is that "it depends". There are 100+ potential interventions, but to find the 3-5 most effective ones it is critical to understand your biology — hence why BetterBrain does extensive blood biomarker testing among other assessments.
Is BetterBrain right for me?
BetterBrain was designed for anyone interested in improving their brain health — both reducing dementia risk and improving cognitive function. We find that people who benefit the most typically have (1) a family history of dementia / Alzheimer's, OR (2) 1 or 2 copies of the APOE4 gene, OR (3) have been experiencing some level of cognitive decline they would like to address.
I already have my own doctor, how does BetterBrain fit in?
BetterBrain aims to integrate seamlessly into your existing care and help you navigate the broader healthcare system. We do not intend to replace the work of your physician and believe it is important for all to maintain a relationship with a primary care doctor and/or a neurologist.
I get lab tests every year at my annual physical. How is this different?
BetterBrain's battery of tests is completely different than what primary care physicians typically order. Our panel has been carefully assembled and vetted by leading physicians to provide a comprehensive view of your brain health. Unfortunately, many of these tests are inaccessible to most people given doctors are typically less focused on long term prevention, and require "medical necessity" for insurance coverage which usually requires existing symptoms.
What tests do you perform?
One of the first steps in your BetterBrain journey is to get a series of tests to help you identify your brain health risks. The tests included in your membership fall under two categories.
Cognitive assessments
Our battery of cognitive tests is designed to give you quick insights on different types of brain abilities - memory, reasoning, concentration, and verbal abilities. These tests have been designed based off 30+ years of research and are used by over 10,000 providers around the world. You can read more about our cognitive testing on our testing partner's website.
Blood tests
Our panel of cross-specialty physicians assembled a set of 54 biomarkers that are the most important to understand for your brain health. We test all of these markers in your initial blood panel, and you can ask us any time about re-testing.
Cognitive assessments
Our battery of cognitive tests is designed to give you quick insights on different types of brain abilities - memory, reasoning, concentration, and verbal abilities. These tests have been designed based off 30+ years of research and are used by over 10,000 providers around the world. You can read more about our cognitive testing on our testing partner's website.
Blood tests
Our panel of cross-specialty physicians assembled a set of 54 biomarkers that are the most important to understand for your brain health. We test all of these markers in your initial blood panel, and you can ask us any time about re-testing.
- Albumin
- Albumin : globulin ratio
- Alkaline phosphate
- Apolipoprotein B
- Aspartate aminotransferase (AST)
- Baso (Absolute)
- Basos
- Bilirubin
- BUN
- BUN : creatinine ratio
- Calcium
- Carbon dioxide
- Chloride
- Creatinine
- eGFR
- Eosinophils (Absolute)
- Eosinophils
- Ferritin
- Folate (Folic Acid)
- Globulin
- Glucose
- HDL cholesterol
- Hematocrit
- Hemoglobin
- Hemoglobin A1c
- hs-CRP
- Homocysteine
- Immature Granulocytes
- Immature Grans (Abs)
- Insulin
- LDL cholesterol
- Lipoprotein (a)
- Lymphocytes
- Lymphocytes (Absolute)
- MCH
- MCHC
- MCV
- Monocytes
- Monocytes (Absolute)
- Neutrophils
- Neutrophils (Absolute)
- Platelets
- Potassium
- RBC
- RDW
- Serum protein
- Sodium
- Triglycerides
- TSH
- Uric acid
- Vitamin B12
- Vitamin D 25-OH
- WBC
- Albumin
- Albumin : globulin ratio
- Alkaline phosphate
- Apolipoprotein B
- Aspartate aminotransferase (AST)
- Baso (Absolute)
- Basos
- Bilirubin
- BUN
- BUN : creatinine ratio
- Calcium
- Carbon dioxide
- Chloride
- Creatinine
- EGF
- Eosinophils (Absolute)
- Eosinophils
- Ferritin
- Folate (Folic Acid)
- Globulin
- Glucose
- HDL cholesterol
- Hematocrit
- Hemoglobin
- Hemoglobin A1c
- hs-CRP
- Homocysteine
- Immature Granulocytes
- Immature Grans (Abs)
- Insulin
- LDL cholesterol
- Lipoprotein (a)
- Lymphocytes
- Lymphocytes (Absolute)
- MCH
- MCHC
- MCV
- Monocytes
- Monocytes (Absolute)
- Neutrophils
- Neutrophils (Absolute)
- Platelets
- Potassium
- RBC
- RDW
- Serum protein
- Sodium
- Triglycerides
- TSH
- Uric acid
- VLDL cholesterol
- Vitamin B12
- Vitamin D 25-OH
- WBC
Although there are many more tests you can do that are relevant to your brain health, they are often more expensive and more targeted. BetterBrain can help you access deeper testing at a discounted fee.
Please note that pTau-217 and APOE genetic testing are not currently available in NY, NJ or RI.
Please note that pTau-217 and APOE genetic testing are not currently available in NY, NJ or RI.
What time commitment does BetterBrain require?
Blueprint: Our entire assessment process typically takes under an hour (~15 min for at-home blood test (longer if you are going to a local lab), <15 min for cognitive assessment, and <10 min for the health profile). However, the real work starts post-assessment. While many interventions are quick and easy (e.g., new supplement routine), others may require more effort (e.g., optimizing sleep). That said, we work hard to ensure you find things that are enjoyable and beneficial to many other aspects of your life.
Coaching Program: The initial assessment takes under an hour, plus up to weekly coaching sessions across your 12-week program. Sessions focus on sustainable lifestyle changes with your dedicated Brain Health Coach. The program is designed to fit into your life with practical, achievable steps toward long-term brain health improvement.
Coaching Program: The initial assessment takes under an hour, plus up to weekly coaching sessions across your 12-week program. Sessions focus on sustainable lifestyle changes with your dedicated Brain Health Coach. The program is designed to fit into your life with practical, achievable steps toward long-term brain health improvement.
Is BetterBrain covered by insurance?
BetterBrain Coaching Program is eligible for insurance coverage. For 92% of eligible customers, this program costs $0 with insurance. We can help you check your eligibility to see if you qualify.
BetterBrain Blueprint is $89 with insurance coverage. The $89 covers the biomarker panel, which is not included in your insurance benefit. Without insurance, Blueprint is $399. Blueprint is also HSA and FSA eligible for tax savings.
BetterBrain Blueprint is $89 with insurance coverage. The $89 covers the biomarker panel, which is not included in your insurance benefit. Without insurance, Blueprint is $399. Blueprint is also HSA and FSA eligible for tax savings.
Do I need a referral to join BetterBrain?
No. BetterBrain is right for anyone looking to improve their brain health and brain performance. The sooner you set a baseline understanding for your body, the easier it will be to see your health trends and take action.
Where is BetterBrain available?
BetterBrain is available in all 50 states, with the exception of certain zip codes. Additionally, you can optionally choose at-home testing in select zip codes in 27 states and the District of Columbia.
- Arizona
- California
- Colorado
- Delaware
- DC
- Florida
- Georgia
- Illinois
- Indiana
- Kansas
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Missouri
- North Carolina
- New Hampshire
- Nevada
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- Wisconsin
What is BetterBrain?
BetterBrain helps you understand and improve your brain health. We combine advanced biomarker testing, cognitive assessments, and one-on-one support from a Brain Health Coach to build a personalized, evidence-based plan to protect your memory and sharpen your thinking. You can start with Blueprint, a comprehensive assessment, or with the ongoing Coaching Program, and either way you get full access to the BetterBrain app, including BeBe, our AI brain health coach, our resource library, and BetterBrain Picks, our curated supplement marketplace.
What's the difference between Blueprint and Coaching?
Blueprint is a comprehensive brain health screen. You start with 50+ biomarker blood tests and a cognitive assessment, then have an up to 90-minute session with a brain health expert who walks you through your results and builds your personalized action plan. $89 with insurance, $399 cash pay. From there you have the option to continue with ongoing Coaching for up to weekly 1-on-1 sessions and long-term support.
Coaching is an ongoing 12-week program with up to weekly 1-on-1 sessions with a dedicated Brain Health Coach. You start with your first session, where your coach goes deep on your lifestyle, habits, and health history and builds your plan from there. You then have the option to add bloodwork for $89, but it is never required. $0 with insurance for most eligible clients, $1,499 cash pay.
Both include full access to the entire BetterBrain system, including our resource library, BeBe, our AI brain health coach, and BetterBrain Picks, our curated supplement marketplace.
What is a Brain Health Coach?
Your Brain Health Coach is a licensed healthcare professional, such as a registered nurse or registered dietitian, with specialized training in brain health and dementia prevention. They work one-on-one with you to turn your health picture into a personalized, evidence-based plan across nutrition, sleep, exercise, and stress, and they work under the guidance of our medical advisory board.
Are the sessions virtual?
Yes, all sessions are by video call, so you can meet your Brain Health Coach from anywhere. For bloodwork you go to a Quest Diagnostics location near you, or add an at-home draw for $99, available in select areas.
What happens after the assessment?
Your Brain Health Coach walks you through your results and builds a personalized action plan ranked by impact and matched to your biology. From there, ongoing Coaching is available if you want up to weekly support. You also have full access to the entire BetterBrain system, including our resource library, BeBe, our AI brain health coach, and BetterBrain Picks, our curated supplement marketplace. You can also read reviews from BetterBrain members to see how it works in practice.
Other questions? Feel free to contact us