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While it may not be satisfying, the reality is that "it depends". There are 100+ potential interventions, but to find the 3-5 most effective ones it is critical to understand your biology — hence why BetterBrain does extensive blood biomarker testing among other assessments.

BetterBrain was designed for anyone interested in improving their brain health — both reducing dementia risk and improving cognitive function. We find that people who benefit the most typically have  (1) a family history of dementia / Alzheimer's, OR (2) 1 or 2 copies of the APOE4 gene, OR (3) have been experiencing some level of cognitive decline they would like to address.

BetterBrain aims to integrate seamlessly into your existing care and help you navigate the broader healthcare system. We do not intend to replace the work of your physician and believe it is important for all to maintain a relationship with a primary care doctor and/or a neurologist.

Although BetterBrain can help you unlock a wealth of data about your health and biology, we do not diagnose any conditions. In other words, BetterBrain is not a substitute to medical care. Instead, we encourage to you use the information you learn through BetterBrain to have a thoughtful discussion with your physician to receive any diagnoses and come up with a clinical path forward.

Typically within a few days. As soon as you're signed up, you can schedule your blood draw at any of 5,000+ Quest locations nationwide (or BioReference labs in NY, NJ, RI). We also offer at-home blood draws in most urban areas for an additional $50. You can complete your cognitive assessment and health profile immediately after signing up.

Your bloodwork will typically be available within a week of your blood draw. Once ready, you will recieve an email to view your results directly on our platform.

Yes you can. BetterBrain exists to help you identify and understand your health data. We know that this is some of the most important information you have, and it is 100% yours - and nobody else's.

You can delete your data anytime you like by sending us an email at contact@betterbrain.com. Please know that we delete your data permanently. Once it's gone, we will not be able to get it back if you change your mind.

Yes, a medical doctor will review results from your lab tests and call you directly if there are any critical values in your results. Additionally, your results will be visible directly in our app and discussed with your health coach.

For Blueprint: Your brain health coach is a registered nurse experienced in neurology and brain health. They provide personalized education and support during your 75-minute consultation and are available for ongoing text support. Our coaches are trained on the latest brain health research and work alongside our medical advisors to discuss your results and create personalized protocols.
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‍For the Coaching Program: You will meet with a dedicated brain health dietitian trained in cutting-edge brain science. They provide ongoing one-on-one support throughout your 3-month program with regular sessions (weekly or as needed). Our coaches combine clinical expertise with empathy and passion to help you overcome obstacles and reach your goals. They focus on sustainable lifestyle changes across nutrition, sleep, stress management, and other key areas that impact brain health.

‍All BetterBrain coaches:‍
‍Are licensed healthcare professionals (RNs or RDs)
Receive specialized training in brain health and dementia prevention
Work under the guidance of our medical advisory board
Have access to the latest research in preventive neurology
Are committed to evidence-based, personalized approaches to brain health optimization

Blueprint: Our entire assessment process typically takes under an hour (~15 min for at-home blood test (longer if you are going to a local lab), <15 min for cognitive assessment, and <10 min for the health profile). However, the real work starts post-assessment. While many interventions are quick and easy (e.g., new supplement routine), others may require more effort (e.g., optimizing sleep). That said, we work hard to ensure you find things that are enjoyable and beneficial to many other aspects of your life.
Coaching Program: The initial assessment takes under an hour, plus regular coaching sessions (weekly or as needed) for 12 weeks. Sessions focus on sustainable lifestyle changes with your dedicated brain health coach. The program is designed to fit into your life with practical, achievable steps toward long-term brain health improvement.

We firmly believe in the effectiveness of our approach, so much so that we're prepared to stake our own resources on it. We will issue a 100% refund if you are unsatisfied for any reason; we just ask that you share which aspects you were unsatisfied with.

BetterBrain Coaching Program is eligible for insurance coverage. For 94% of people, this program costs $0 with insurance. We can help you check your coverage to see if you qualify. BetterBrain Blueprint is not covered by insurance, but is HSA and FSA eligible for tax savings. This means full price transparency: no deductibles, no copays, no surprise bills.

No. BetterBrain is right for anyone looking to improve their brain health and brain performance. The sooner you set a baseline understanding for your body, the easier it will be to see your health trends and take action.

BetterBrain is available in all 50 states, with the exception of certain zip codes. Additionally, you can optionally choose at-home testing in select zip codes in 27 states and the District of Columbia.